Those hazy, crazy, lazy days of summer. The heat. The humidity. Vacation time. Home repair, gardening, barbecues, and outdoor recreation. It is a time of relaxation and downing cold drinks- soft or adult.
During normal campaign cycles, summer is more a time of personal appearances before crowds at fairs, street festivals, large picnics, parades, and other outdoor picnics. Major issues are not discussed, controversy is forgotten, and money is raised not spent.
For Pat Quinn and the Democrats, this is not a normal election cycle. He is spending money like a drunken sailor to catch up on the double digit lead his opponent, Bill Brady, has. Quinn is spending campaign cash the same way he spends taxpayer money. I wonder if he is going to borrow money at loan shark rates to finance the rest of his campaign; just like Illinois. Pat Quinn is on the defensive and offensive. He is so desperate, he is running paid ads claiming Bill Brady hates women.
Bill Brady, on the other hand, is relaxing and enjoying the summer. Oh, he pokes his head out once and a while, but for the most part, he is just taking it easy. He is raising money and spending little. Why not? Pat Quinn is doing such a good job of making himself look bad, all Brady has to do is, well, keep letting Pat Quinn be Pat Quinn.
The media does not like this. They want to see ads. The want bruising stump speeches. They want video clips and YouTube performances. They want controversy and kachingo$. They make money on both. Readership, viewers, and listeners increase. Revenue comes in from the political ad sales. The media wants that perfect world of having it both ways.
The state, city, and county- like the federal government- are in bad shape. The Republicans are very grateful to the Democrats for giving them this golden gift. As long as things go from bad to worse and worse to worst, why bother? Why campaign? Why waste money now? Just let it keep on building.
Then, come the fall, there will be an October Surprise. Bill Brady will start attacking Quinn with the truth. evidence, and proof. He will not have to be mean spirited or use dirty campaign tricks. All he has to do is lay out the case based on cold hard facts. Ad after hard hitting ad. Speech after bruising speech. The theme-Pat Quinn is incompetent, inept, reckless, irresponsible, and feckless. He can also tie Quinn into the Democratic Machine- an entity Quinn is a proud member of.
Some advice to the media. Just kick back and enjoy the summer. Rest up. You are going to need it. Come fall, you will be working double-time to keep up with the campaigns. You will also be working harder hauling in and accounting for all the cash from those ads.